Category

Articole științifice

Category

How does WIFI4EU initiative fit into the digital economy of Smart Cities and agile companies?

Abstract:

WiFi4EU initiative represents the European Union support for installing free Wi-Fi hotspots in local communities in parks, squares, hospitals, schools, libraries and other public spaces in line with EU objectives and proactive measures to enhance connectivity across EU territory and boost Europe’s competitiveness. This paper aims at discussing regulation of WiFi4EU programme as it offers “Free Wi-Fi for Europeans” in the coming years and the way the estimated results of the public funding mechanism match the principles of digital economy with regards to geographical distribution and current needs of connectivity. As this innovative initiative will have a growing effect upon the development of ICT infrastructure all over Europe, authors assess the possible impact of the winning projects on local economy, making use of some relevant statistical data. Also, results of the analysis are compared to features and indicators of smart cities and agile companies in order to establish a viable connection between this EU initiative and concepts of the new economy. Given the potential of this unique programme, some recommendations for improvement and growth in the near future are expressed in order for the strategic objectives of EU vision for the European Gigabit Society to be successfully accomplished by year 2025.

WIFI4EU INITIATIVE  – Deschide pdf

Articol online – Link

Smart Entrepreneurship: Opportunity for development of the furniture industry in the North -East Region of Romania

Sibiu IECS – 2019

Abstract:
Augmented reality (AR) allows for further development of the physical world by adding real-time virtual digital information. This gives entrepreneurs and especially retailers unprecedented options to attract customers. Having the power to put (virtual) products into the hands of customers creates interesting opportunities for users in order to prefer a particular brand, service or product. Although it is expected that the AR solutions market to grow exponentially in the coming years and several companies have already tried to expand their business by using this type of smart technology, this issue is less known in Romania, much less in regions which are less economically developed and, specifically with regards to the entrepreneurial environment. This paper debates and demonstrates that AR technology applied by a smart entrepreneur can direct customer behaviour in the purchasing process and produce favourable outcomes such as product knowledge, positive attitudes, and stronger buying intentions. This paper specifically addresses how an AR-type solution widely used by a multinational company such as IKEA may become an opportunity to develop entrepreneurship in the North-East region of Romania, having as starting point the Strategy for Research and Regional Innovation through Intelligent Specialization (RIS3) North-East which evokes the furniture industry as a priority for the region, corroborated with the statistical data presenting relevant information on primary production in the wood industry.

 

SMART ENTREPRENEURSHIP – deschide pdf

Link: Articol online